Super bowl 2023 viewers
Author: h | 2025-04-24
Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions) Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions)
Super Bowl ership: With 113 Million Viewers, Super Bowl
Swift Effect": Last year a record high 47.5% of the Super Bowl TV audience were female. ... More Taylor Swift who is dating Kansas City Chiefs Travis Kelce was attributed for the increase. Swift is expected back for Super Bowl LIX. (Photo by Ezra Shaw/Getty Images)Getty ImagesAs reported by Nielsen, the average audience for last year’s Super Bowl was 123.7 million, setting a record. The Super Bowl aired on CBS and Univision as well as streamed on Paramount+ and other platforms.Over 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience to date and up +10% from Super Bowl XLII (183.6 million).The “Taylor Swift Effect”, last year females accounted for a record 47.5% of the total Super Bowl audience. Females age 18-24 had a year-over-year growth in viewing of +24%. Taylor Swift has been dating Kansas City’s Travis Kelce and, once again, is expected to be a spectator at Super Bowl LIX.The last Super Bowl on Fox (in 2023) had averaged a then record, 115.1 million viewers. Surpassing the average audience of the 2014 Super Bowl with 114.8 million viewers.Globally, last year’s Super Bowl had an estimated audience of 62.5 million, a +10% increase from 2023. Canada’s audience averaged 10.1 million viewers and Mexico’s averaged 8.7 million.The ten most watched TV programs and 19 of the top 20 are now Super Bowls. The M*A*S*H finale in February 1983 ranks eleventh.MusicKendrick Lamar will be headlining the halftime show at Super Bowl LIX. (Photo
Super Bowl: How many viewers watched Super Bowl 2025
David Buono/Icon Sportswire via Getty ImagesEagles' Win vs. Chiefs Sets Super Bowl Record with 126m Viewers, Most in NFL HistoryFeb 11, 2025The Philadelphia Eagles won Super Bowl LIX over the Kansas City Chiefs in front of a record number of viewers.The Super Bowl set an all-time record with a projected average audience of 126 million viewers on Sunday night, according to Fox Sports PR.The network reported a peak audience of 135.7 million viewers in the second quarter of the Eagles' 40-22 win.The Super Bowl also drew in record-high streaming viewership, including 13.6 million viewers watching on Tubi, according to Fox Sports.By the time viewership reportedly peaked on Sunday, the result of the Super Bowl was already all but decided. The Eagles pulled out to a 24-0 lead through two quarters, and were leading by 34 points before the Chiefs finally scored late in the third quarter.Struggles against the Eagles' defense didn't stop the Chiefs from making history. Kansas City's appearances in the last three Super Bowls reportedly coincided with three separate viewership records.The Eagles and Chiefs' last matchup in Super Bowl LVII attracted an average of 115.1 million viewers to Fox Sports broadcasts in February 2023, according to Nielson and ESPN. That stood, at the time, as the most-watched U.S.-based telecast in history, per ESPN.The Chiefs' matchup with the San Francisco 49ers in last year's Super Bowl LVIII set another record with 123.4 million average viewers across platforms including CBS and Paramount+, according to Nielsen and the NFL.Now the record has been reportedly broken for a third straight year.Prior to the Chiefs' run, the Super Bowl viewership record had been set in 2015 by the average of 114.4 million people watching Tom Brady and the New England Patriots defeat the Seattle Seahawks in Super Bowl XLIX, per ESPN.NBC has the rights to three upcoming Super Bowls, including Super Bowl LX. The championship game for the 2025 season is set to take place in the San Francisco 49ers' Levi's Stadium in Santa Clara, California next February.Survey Most Super Bowl Viewers Tune in for the
Be “taken over” by Fox and Fox Deportes networks for the Super Bowl.For Westwood One radio Kevin Harlan will, for the 15th time, be providing play-by-play coverage with former Super Bowl MVP Kurt Warner offering insights.Westwood One’s Super Bowl LIX coverage on approximately 600 terrestrial radio stations nationwide as well as on westwoodonesports.com, SiriusXM, NFL+ and via the NFL App. The broadcast can also be heard worldwide via the American Forces Radio Network. In a first, Westwood One will also broadcast the hslftime show.Worldwide, the Super Bowl is expected to be available in more than 180 countries. For example, his year in Canada, TSN, RDS and CTV will air the big game. In Mexico viewers can watch the game on Televisa and TV Azteca. In the U.K. the game can be watched on BBC iPlayer, the BBC Sport website and mobile app and Sky Sports. In Australia viewers can turn to ESPN, Kayo Sports, and Seven Network in Australia. The game will also be livestreamed globally on DAZN.Head CoachesThis season Andy Reid of the Kansas City Chiefs became only the fourth NFL head coach to win 300+ ... More regular season and postseason games. (Photo by Michael Owens/Getty Images)Getty ImagesThe two head coaches for the game will be Andy Reid for Kansas City and Nick Sirianni for Philadelphia. The two were head coaches when the met in Super Bowl LVII in 2023. During the postseason, Andy Reid became the fourth head coach to win 300 regular season and postseason NFL. Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions) Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions)U.S. viewers throughout the Super Bowl 2025
Across all platforms (vs. 129.3 million a year ago) and included the rapper performing his Grammy-winning, Drake-beefing hit “Not Like Us,” and the second half of the game.The full streaming audience of 14.5 million viewers, and the 13.6 million attributed to Tubi (based on first-party data and figures from Adobe Analytics), are both Super Bowl records. The Tubi audience is almost double what Fox drew for its last Super Bowl in 2023. Tubi is the first free streamer to carry a Super Bowl.Following the game, Fox aired the third season premiere of its game show The Floor, which averaged 14 million viewers. While that’s by far the largest audience the show has ever pulled in — its fall run averaged 2.22 million same-day viewers — it’s also a historic low for a show in the post-game spot. The previous low was also on Fox: 15.66 million for Next Level Chef in 2023.____Super Bowl viewers in Germany 2025 - Statista
The longest Super Bowl game will also go down as the most-watched program in U.S. television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.7 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase.Nielsen updated its numbers Tuesday after releasing an early figure of 123.4 million on Monday night.The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms.Nielsen also said a record 202.4 million watched at least part of the game across all networks, a 10% jump over last year’s figure of 183.6 million.The CBS broadcast averaged 120.3 million. The network’s previous mark for its most-watched Super Bowl was 112.34 million for the 2016 game between the Denver Broncos and Carolina Panthers. Some of the increase can be attributed to a change in the way viewers are counted. Nielsen began including out-of-home viewers in its ratings in 2020, but only from 65% of the country. That measurement is expected to expand to include all 50 states later this year.Sunday’s game was only the second of the 58 Super Bowls to go to overtime. The previous one was in 2017, when New England rallied from a 28-3 deficit and beat Atlanta 34-28. “I was managing my expectations, but I had a bit of hope that it would happen,” CBS Sports chairman Sean McManus said of overtime, which was set up when San Francisco kicker Jake Moody had an extra point blocked in the fourth quarter, which kept it a three-point game. “I can’t imagine a Super Bowl any better or more exciting than this.”Kansas City sent it to overtime on Harrison Butker’s field goal. After the 49ers kicked a field goal on the opening possession of OT, the Chiefs won when Patrick Mahomes threw a 3-yard touchdown pass to Mecole Hardman. This Super Bowl had the added attraction of Taylor Swift in attendance. The pop superstar is dating Chiefs tight end Travis Kelce, a romance that has brought new fans to the NFL.It was the second straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007.Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014.Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million).Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million.The NFL playoffs averaged 38.5 million viewers the first threeSuper Bowl 2025 reaches 113m viewers
Your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsThe game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL’s digital platforms.Not only is it a 3% increase from last year, it is the second straight year the Super Bowl has reached a record audience. The Chiefs’ 25-22 overtime victory over San Francisco in 2024 averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.We apologize, but this video has failed to load.According to Nielsen, the audience peaked at 137.7 million in the second quarter (8-8:15 p.m. EST).Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska.It was previously the top 44 media markets, which covered 65% of the country.Your noon-hour look at what's happening in Toronto and beyond.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Your Midday Sun will soon be in your inbox.We encountered an issue signing you up. Please try againThis advertisement has not loaded yet, but your article continues below.The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes.After three straight years of Super Bowls that came down to the final minute, Sunday’s game was decided in the first half as Philadelphia built a 24-0 lead.According to Tubi first party and Adobe Analytics, 14.5 million watched on streaming platforms, including 13.6 million on Tubi, where the game was available for free.Telemundo and Fox Deportes averaged 1.87 million viewers for the Spanish-language broadcast. The Super Bowl has been televised in Spanish in the United States since 2014.Kendrick Lamar’s Super Bowl halftime performance averaged 133.5 million — the most-watched Super Bowl halftime on record and a 3% increase from Usher’s last year (129.3 million).This advertisement has not loaded yet, but your article continues below.This Super Bowl also had Donald Trump and Taylor Swift in attendance.Trump was the first sitting president to attend a Super Bowl, while Swift’s romance with Chiefs tight end Travis Kelce continues to keep the pop superstar’s fans interested in the NFL.It was the third straight year the Super Bowl averaged more than 100 million viewers on television after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007.The NFL playoffs averaged 35.2 million viewers theSuper Bowl viewers on CTVs in the U.S. 2025
Predicting Super Bowl viewership accurately since 2021Since 2021, PredictHQ has accurately predicted the Super Bowl's viewership with an average accuracy of 97.5% and has been the first to publicly share these numbers. We’re doing that again this year for the surprising rematch of 2023 between the Kansas City Chiefs and Philadelphia Eagles You heard it here first - we are predicting 116.8 million viewers will tune in on game day. PredictHQ machine learning models have released their predicted viewership for the Super Bowl. The 116.8 million viewers combined with $76.2 million in local spending, the 2025 Super Bowl LIX in New Orleans is expected to set records.How have we done this? We go into more detail here, but in short, PredictHQ uses years of verified and enriched events, historical data, and machine learning algorithms to analyze factors such as timing, location, and overlapping events—ultimately generating highly accurate forecasts of live TV viewership. As a result, we have achieved the following viewership accuracy for the Super Bowl over the last four years:2024: 127.5M predicted viewership vs. 123.4M actual (96.7% accuracy)2023: 112.9M predicted viewership, 113M actual (99.9% accuracy)2022: 117M predicted viewership, 112.3M actual (96% accuracy)2021: 96M predicted viewership, 96.4M actual (99.6% accuracy)Domino’s and Chipotle use PredictHQ demand intelligence and event data to prepare for the impact that mega-events like the Super Bowl have on their businesses.What viewership data means for restaurants across the nationFrom wings and pizzas to chips and dips, food and beverages are a major part of the Super Bowl-watching experience. According to the latest consumer spending data from the National Retail Federation (NRF), over 113 million people plan to throw or attend a party for the big game, and another +17.6 million plan to watch the game at a bar or restaurant. The demand surge for restaurants preparing for the big game day can look like:Prepping back-of-house hours before the Super Bowl game starts Read: How Restaurants are Predicting Orders Before They’re PlacedHowever, not all restaurants will see the same demand surge. For example, ice cream shops or steak houses may see stagnated or even decreased demand during the. Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions)
Super Bowl viewers by platform US 2025
ESPN News ServicesFeb 13, 2023, 07:18 PM ETThe Kansas City Chiefs' rally to defeat the Philadelphia Eagles 38-35 in Sunday's Super Bowl LVII is on pace to become the third-most-watched television show in history, with an estimated 113 million people watching, according to preliminary numbers released Monday.Fox said the audience estimate includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox's and the NFL's digital sites. The figures are via Nielsen's Fast National data and Adobe Analytics.The 2015 game between the New England Patriots and Seattle Seahawks on NBC holds the record at 114,442,000 viewers (not including streaming), followed by Super Bowl LI in 2017 on Fox between Atlanta and New England (113,668,000).This was Fox's 10th Super Bowl since it began airing NFL games in 1994 and the second-most-watched program in Fox Sports history.It would also be a slight increase over the 112.3 million average for last year's Super Bowl. The Los Angeles Rams' victory over the Cincinnati Bengals was broadcast by NBC and Telemundo and streamed on Peacock and NFL digital sites.According to Adobe Analytics, this year's digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year (6 million) and more than double Fox's last Super Bowl in 2020 (3.4 million).It was the third straight year the streaming average has surpassed 5 million. The first Super Bowl to be streamed, in 2012, averaged 346,000.Rihanna's halftime show averaged 118.7 million viewers, making it the second-most-watched show in Super Bowl history. Katy Perry's 2015 performance holds the top mark at 121 million.The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most-watched non-soccer event in Spanish-language cable history.The Spanish-language number is down from last year's recordCanada Super Bowl TV viewers 2025
- Advertisement -The Philadelphia Eagles victory over the Kansas City Chiefs in Super Bowl LIX continues to set new viewership records on top of the ones previously set in the days following the contest. The latest Nielsen data released Tuesday shows a record 182.8 million unique viewers watched the game broadcast for at least one minute. This is according to Nielsen’s new ‘Big Data + Panel Reach” methodology. Last week FOX Sports announced viewership figures averaging 127.7 million viewers on FOX, FOX Deportes, Telemundo and NFL digital properties. This officially breaks the previous record established for last year’s championship game of 123.7 million viewers, marking record-high viewership for the Super Bowl and the most-watched television program in U.S. history. Furthermore, the game broadcast peaked with 137.7 million viewers during the 8 to 8:15 p.m. EST quarter-hour, which aligns with the second quarter of the game. FOX Sports also shared that the broadcast of the Apple Music Super Bowl Halftime Show featuring Kendrick Lamar averaged an all-time high of 133.5 million viewers, indicating a 3% year-over-year increase. Spanish language coverage on FOX Deportes and Telemundo reached an average of 1.87 million combined viewers. Compared to the previous year, average viewership for the Super Bowl was up 3%. FOX last broadcast the Super Bowl to close the 2022 season and averaged 115.1 million viewers across all platforms, indicative of this iteration of the contest achieving 9.47% higher viewership. The five-hour FOX Super Bowl LIX Pregame averaged 23.4 million viewers from 1 p.m. EST to kickoff, the strongest performance for such a program beginning at this time on record. Pre-kick programming averaged 82.5 million viewers, which is up 9% from the 75.8 million viewers that tuned in at this time last year. Nielsen states that the creation and increased adoption of “Big Data. Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions) Super Bowl viewers in the U.S. , by platform. Number of Super Bowl viewers in the United States from 2025 to 2025, by type (in millions)Puppy Bowl Lures 12.8 Million Viewers on Super Bowl Sunday
The Kansas City Chiefs emerged victorious against the San Francisco 49ers during Super Bowl LVIII in what was just the second Super Bowl in history to go to overtime. Thanks to the high-end drama, the back-and-forth battle shattered television viewership records. On Monday, CBS announced that Super Bowl LVIII was the most watched telecast in history. The network announced its broadcast ratings for Sunday’s game, reporting that a total of 123.4 million average viewers were recorded across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision and CBS Sports.120 million viewers reportedly tuned in via the main CBS broadcast, making it the largest ever audience for a single network. Additionally, more than 200 million viewers watched “all or part” of the game, another record, and the game was the most-streamed Super Bowl in history.Prior to Sunday’s record-breaking Super Bowl, the previous most watched telecast in history was Super Bowl LVII, featuring the Chiefs and the Philadelphia Eagles. That game drew in an audience of 115.1 million viewers, and CBS reported a 7% increase in viewership for this year’s game. There were plenty of intriguing storylines surrounding Super Bowl LVIII, including Taylor Swift’s attendance, a halftime performance from Usher, and of course, an on-field showdown between two of the NFL’s best teams. That all culminated in a record-setting telecast. READ MORE ABOUT THE SUPER BOWLComments
Swift Effect": Last year a record high 47.5% of the Super Bowl TV audience were female. ... More Taylor Swift who is dating Kansas City Chiefs Travis Kelce was attributed for the increase. Swift is expected back for Super Bowl LIX. (Photo by Ezra Shaw/Getty Images)Getty ImagesAs reported by Nielsen, the average audience for last year’s Super Bowl was 123.7 million, setting a record. The Super Bowl aired on CBS and Univision as well as streamed on Paramount+ and other platforms.Over 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience to date and up +10% from Super Bowl XLII (183.6 million).The “Taylor Swift Effect”, last year females accounted for a record 47.5% of the total Super Bowl audience. Females age 18-24 had a year-over-year growth in viewing of +24%. Taylor Swift has been dating Kansas City’s Travis Kelce and, once again, is expected to be a spectator at Super Bowl LIX.The last Super Bowl on Fox (in 2023) had averaged a then record, 115.1 million viewers. Surpassing the average audience of the 2014 Super Bowl with 114.8 million viewers.Globally, last year’s Super Bowl had an estimated audience of 62.5 million, a +10% increase from 2023. Canada’s audience averaged 10.1 million viewers and Mexico’s averaged 8.7 million.The ten most watched TV programs and 19 of the top 20 are now Super Bowls. The M*A*S*H finale in February 1983 ranks eleventh.MusicKendrick Lamar will be headlining the halftime show at Super Bowl LIX. (Photo
2025-04-02David Buono/Icon Sportswire via Getty ImagesEagles' Win vs. Chiefs Sets Super Bowl Record with 126m Viewers, Most in NFL HistoryFeb 11, 2025The Philadelphia Eagles won Super Bowl LIX over the Kansas City Chiefs in front of a record number of viewers.The Super Bowl set an all-time record with a projected average audience of 126 million viewers on Sunday night, according to Fox Sports PR.The network reported a peak audience of 135.7 million viewers in the second quarter of the Eagles' 40-22 win.The Super Bowl also drew in record-high streaming viewership, including 13.6 million viewers watching on Tubi, according to Fox Sports.By the time viewership reportedly peaked on Sunday, the result of the Super Bowl was already all but decided. The Eagles pulled out to a 24-0 lead through two quarters, and were leading by 34 points before the Chiefs finally scored late in the third quarter.Struggles against the Eagles' defense didn't stop the Chiefs from making history. Kansas City's appearances in the last three Super Bowls reportedly coincided with three separate viewership records.The Eagles and Chiefs' last matchup in Super Bowl LVII attracted an average of 115.1 million viewers to Fox Sports broadcasts in February 2023, according to Nielson and ESPN. That stood, at the time, as the most-watched U.S.-based telecast in history, per ESPN.The Chiefs' matchup with the San Francisco 49ers in last year's Super Bowl LVIII set another record with 123.4 million average viewers across platforms including CBS and Paramount+, according to Nielsen and the NFL.Now the record has been reportedly broken for a third straight year.Prior to the Chiefs' run, the Super Bowl viewership record had been set in 2015 by the average of 114.4 million people watching Tom Brady and the New England Patriots defeat the Seattle Seahawks in Super Bowl XLIX, per ESPN.NBC has the rights to three upcoming Super Bowls, including Super Bowl LX. The championship game for the 2025 season is set to take place in the San Francisco 49ers' Levi's Stadium in Santa Clara, California next February.
2025-03-31Across all platforms (vs. 129.3 million a year ago) and included the rapper performing his Grammy-winning, Drake-beefing hit “Not Like Us,” and the second half of the game.The full streaming audience of 14.5 million viewers, and the 13.6 million attributed to Tubi (based on first-party data and figures from Adobe Analytics), are both Super Bowl records. The Tubi audience is almost double what Fox drew for its last Super Bowl in 2023. Tubi is the first free streamer to carry a Super Bowl.Following the game, Fox aired the third season premiere of its game show The Floor, which averaged 14 million viewers. While that’s by far the largest audience the show has ever pulled in — its fall run averaged 2.22 million same-day viewers — it’s also a historic low for a show in the post-game spot. The previous low was also on Fox: 15.66 million for Next Level Chef in 2023.____
2025-04-24The longest Super Bowl game will also go down as the most-watched program in U.S. television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.7 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase.Nielsen updated its numbers Tuesday after releasing an early figure of 123.4 million on Monday night.The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms.Nielsen also said a record 202.4 million watched at least part of the game across all networks, a 10% jump over last year’s figure of 183.6 million.The CBS broadcast averaged 120.3 million. The network’s previous mark for its most-watched Super Bowl was 112.34 million for the 2016 game between the Denver Broncos and Carolina Panthers. Some of the increase can be attributed to a change in the way viewers are counted. Nielsen began including out-of-home viewers in its ratings in 2020, but only from 65% of the country. That measurement is expected to expand to include all 50 states later this year.Sunday’s game was only the second of the 58 Super Bowls to go to overtime. The previous one was in 2017, when New England rallied from a 28-3 deficit and beat Atlanta 34-28. “I was managing my expectations, but I had a bit of hope that it would happen,” CBS Sports chairman Sean McManus said of overtime, which was set up when San Francisco kicker Jake Moody had an extra point blocked in the fourth quarter, which kept it a three-point game. “I can’t imagine a Super Bowl any better or more exciting than this.”Kansas City sent it to overtime on Harrison Butker’s field goal. After the 49ers kicked a field goal on the opening possession of OT, the Chiefs won when Patrick Mahomes threw a 3-yard touchdown pass to Mecole Hardman. This Super Bowl had the added attraction of Taylor Swift in attendance. The pop superstar is dating Chiefs tight end Travis Kelce, a romance that has brought new fans to the NFL.It was the second straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007.Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014.Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million).Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million.The NFL playoffs averaged 38.5 million viewers the first three
2025-04-20Predicting Super Bowl viewership accurately since 2021Since 2021, PredictHQ has accurately predicted the Super Bowl's viewership with an average accuracy of 97.5% and has been the first to publicly share these numbers. We’re doing that again this year for the surprising rematch of 2023 between the Kansas City Chiefs and Philadelphia Eagles You heard it here first - we are predicting 116.8 million viewers will tune in on game day. PredictHQ machine learning models have released their predicted viewership for the Super Bowl. The 116.8 million viewers combined with $76.2 million in local spending, the 2025 Super Bowl LIX in New Orleans is expected to set records.How have we done this? We go into more detail here, but in short, PredictHQ uses years of verified and enriched events, historical data, and machine learning algorithms to analyze factors such as timing, location, and overlapping events—ultimately generating highly accurate forecasts of live TV viewership. As a result, we have achieved the following viewership accuracy for the Super Bowl over the last four years:2024: 127.5M predicted viewership vs. 123.4M actual (96.7% accuracy)2023: 112.9M predicted viewership, 113M actual (99.9% accuracy)2022: 117M predicted viewership, 112.3M actual (96% accuracy)2021: 96M predicted viewership, 96.4M actual (99.6% accuracy)Domino’s and Chipotle use PredictHQ demand intelligence and event data to prepare for the impact that mega-events like the Super Bowl have on their businesses.What viewership data means for restaurants across the nationFrom wings and pizzas to chips and dips, food and beverages are a major part of the Super Bowl-watching experience. According to the latest consumer spending data from the National Retail Federation (NRF), over 113 million people plan to throw or attend a party for the big game, and another +17.6 million plan to watch the game at a bar or restaurant. The demand surge for restaurants preparing for the big game day can look like:Prepping back-of-house hours before the Super Bowl game starts Read: How Restaurants are Predicting Orders Before They’re PlacedHowever, not all restaurants will see the same demand surge. For example, ice cream shops or steak houses may see stagnated or even decreased demand during the
2025-03-31ESPN News ServicesFeb 13, 2023, 07:18 PM ETThe Kansas City Chiefs' rally to defeat the Philadelphia Eagles 38-35 in Sunday's Super Bowl LVII is on pace to become the third-most-watched television show in history, with an estimated 113 million people watching, according to preliminary numbers released Monday.Fox said the audience estimate includes the broadcasts on Fox and Fox Deportes as well as streaming on Fox's and the NFL's digital sites. The figures are via Nielsen's Fast National data and Adobe Analytics.The 2015 game between the New England Patriots and Seattle Seahawks on NBC holds the record at 114,442,000 viewers (not including streaming), followed by Super Bowl LI in 2017 on Fox between Atlanta and New England (113,668,000).This was Fox's 10th Super Bowl since it began airing NFL games in 1994 and the second-most-watched program in Fox Sports history.It would also be a slight increase over the 112.3 million average for last year's Super Bowl. The Los Angeles Rams' victory over the Cincinnati Bengals was broadcast by NBC and Telemundo and streamed on Peacock and NFL digital sites.According to Adobe Analytics, this year's digital feed averaged a Super Bowl-record 7 million streams, an 18% increase over last year (6 million) and more than double Fox's last Super Bowl in 2020 (3.4 million).It was the third straight year the streaming average has surpassed 5 million. The first Super Bowl to be streamed, in 2012, averaged 346,000.Rihanna's halftime show averaged 118.7 million viewers, making it the second-most-watched show in Super Bowl history. Katy Perry's 2015 performance holds the top mark at 121 million.The Spanish-language audience average for the game was 951,000, a record for the most-watched Super Bowl game in Spanish-language cable television history. It was also the most-watched non-soccer event in Spanish-language cable history.The Spanish-language number is down from last year's record
2025-04-02