Getjar download

The way it works is that GetJar is able to detect the type of phone a wireless subscriber is using when they connect to the GetJar mobile Web site. It can also detect the type of phone used from the regular Web site using a wireless subscriber's phone number. A screen shot of a GetJar download page for the Facebook shortcut link. GetJar Based on this information, GetJar is able to direct app shoppers to the applications that will work on their phones. "If there is a BlackBerry app available and you are using a BlackBerry you will get that application," Mork said. "But if you're on a feature phone, you'll likely get a shortcut link." This is yet another important differentiator for GetJar. Unlike device or operating system specific app stores, such as Apple's App Store or Android Market, GetJar also provides millions of consumers using basic feature phones an app-like experience, even if a specific application hasn't been developed for their particular phone. For example, GetJar has worked with Facebook to provide a downloadable shortcut link that leads to the Facebook mobile Web site for wireless subscribers who are not using a smartphone for which a special Facebook application has been developed. While the link is not really a native application for that specific device, the link appears on the phone's menu and provides access via the phone's browser to a mobile Web site. For consumers, the experience is very similar to that of a native application that

Users to the Apple App Store, where they can download the applications. Yet another limitation is that GetJar does not offer developers the ability to charge for applications. The company has not yet figured out how to bill for these applications. Instead, application developers can monetize their applications by incorporating advertising into the application or using the app on GetJar to up-sell consumers to a more robust application in a different application store. But GetJar does allow developers to promote their applications, and the company has developed a marketplace so that developers can bid for top promotional spots on the Web site. GetJar gets paid based on how many users download these applications. Most other application stores today do not offer developers a way to promote their applications, which makes it difficult for smaller developers to get their applications noticed. While there is no question that Apple dominates the mobile application market today, Mork admits that Apple's push into applications has been a boon for GetJar, and likely for other app stores. "It's undeniable that Apple has had a positive effect on our business, especially in the U.S.," he said. "But we don't really compete with Apple. Still, it's clear that the mass market is just starting to catch on. And that is largely thanks to the success of Apple and its App Store."

Billion app downloads since the store was launched in July 2008. And executives at Apple recently said the company had 125,000 developers on its roster. By comparison, the Android Market has had an estimated 40 million downloads since it went live earlier this year. GetJar got its start not as an application store but as a beta testing Web site for mobile developers. GetJar founder and CEO Ilja Laurs had started the site to allow developers a way to test their applications on a variety of handsets. "Originally, we were trying to help developers who couldn't get access to certain phones for testing," he said. "But then developers came to us and asked if they could use the site to also distribute their applications." And so the GetJar application store was born in early 2005. At first, the site attracted mostly hard-core mobile application fans. But over the years, word of the site has spread, and users all over the world come to GetJar to download different applications. Unlike most of the other application stores that have been announced recently, GetJar's store offers mobile applications for almost any phone. "With the GetJar store, consumers don't have to worry about whether they have an Android phone or a Java phone," said Patrick Mork, vice president of marketing for GetJar. "They don't need to know which model Nokia they have. We take the fragmentation out of the equation by auto-detecting what apps can run on which phones and offering consumers those applications."

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