Coachella influencers

Earle, who has a combined more than 10.4 million followers on TikTok and Instagram. At the house, Poppi housed a “Poppi Party” on one of the nights during Coachella weekend with a guest list full of influencers who created content surrounding the Poppi house, but at the end of the day, Poppi knew that having Alix Earle as the exclusive face of Poppi at Coachella would be more than enough to boost their brand recognition.Poppi is changing the game for success in the CPG industry. Yes, the product they created is delicious and the ingredients are quality– giving people a good incentive to want to buy the product, but Poppi is not the sole competitor in the realm of “healthy soda”. Poppi recognized that the demand for products like theirs was high and they struck to stand out by maximizing their branding, PR, and marketing tactics which has led to the company’s success.

Coachella 2022 is about to make its eagerly anticipated return to the music scene following a two-festival hiatus.Arriving in April, the popular Indie festival marks one of the earliest live music weekends in the U.S.As the 2022 edition approaches, the looming three-day onslaught of live bands and artists may leave some wondering how best to prepare for the festival.Fortunately, Newsweek has compiled a helpful guide to what you need to know about Coachella 2022.Friends dancing at Coachella. Set times are usually released the week of the festivalgpointstudio/Getty Images The 2022 festival is held over two weekends, April 15 to 17 and April 22 to 24, at California's Empire Polo Club.Tickets for both Coachella weekends have already sold out, as 2020 tickets are being honored alongside a remaining batch that went on sale in 2021.Former British One Direction star Harry Styles, prodigious U.S. singer-songwriter Billie Eilish and the critically acclaimed R&B artist The Weeknd are scheduled to headline this year's lineup.Also expect additional performances from Lil Baby, Phoebe Bridgers, Flume, Megan Thee Stallion, Disclosure, 21 Savage, Doja Cat, Jamie xx and Run the Jewels, among many, many other artists. A hipster attending Coachella. In recent years, the festival has run music seven major stagesajr_images/Getty Images Everything You Need To Know About CoachellaCoachella veteran Steve Lilly, 44, believes those lucky enough to have a ticket will be spoiled for choice at the music festival.He told Newsweek: "Many focus on the three headliners, but there is music going on at six or so stages day and night."Some of my favorite performances have been in the Mojave over my 15 years out there."Bands that could or would have headlined every festival in Europe have ended up there in the States."Or you might catch an up and comer who will be huge by the next year. Coachella is great at finding those bands/artists on the brink of stardom."I usually pick a few must-sees for the weekend, but once there that can quickly go out the window."Just walking around taking it all in is the way to do it, if you hear something that piques your interest, walk in and check it out."Harry Styles will be headlining Coachella on Friday April 15 & 22. You can celebrate Couchella again this year with the official Coachella livestream through YouTubePhoto by Kevin Mazur/Getty Images for HS What To Wear For Coachella?While Coachella is synonymous with hipsters, celebrities and Instagram influencers, Santa Barbara native Lilly recommends always choosing "comfort over style."He said: "If buying new shoes, break them in asap, not on the fields. But I'm a guy, jeans a T-shirt and I'm fine."Always check the weather leading up. Bring something warmer for the nights as it cools off quickly once the sun goes down."A sweatshirt is usually enough. Will never forget Coachella 2012 that turned into Coldchella. All these kids coming in wearing bathing suits, etc. then suddenly it was rainy, windy."They sold out of sweatshirts at merch within hours, had to rush to get more printed for

In the fast-paced world of media trends, there is one brand that– since hitting the shelves in 2020– has kept its finger on the pulse of relevance. Poppi, a healthier soda alternative, has captivated a loyal audience of consumers through its pop-y (no pun intended) branding, eye-catching social media accounts, trendy PR packages, and by working with the most exclusive influencers and celebrities. From a CPG branding standpoint, Poppi is the poster child for success. Started by a husband and wife duo, Poppi was a kitchen creation turned global success and can now be found in almost any grocery or convenience store nationwide and ordered online. The deliciousness of Poppi’s products plays a role in its success, however, their strategic and effective branding, marketing, and PR are what have made Poppi a CPG superstar. Here are a few of Poppi’s stand-out recent campaigns:Mystery Flavor Magic One of Poppi’s creative recent campaigns involved PR packages being mailed to popular influencers with an assortment of “mystery” flavored Poppi’s. These were brand-new flavors that had yet to be released to consumers that influencers had the opportunity to try before they hit the shelves. With the excitement and exclusivity of these new drinks, many influencers shared videos trying to guess the flavors on TikTok and Instagram reels, like the one linked here, gaining popularity for the brands and anticipation of the new drinks and the success across media platforms generated millions of views for the brand. On the coattails of this successful campaign, Poppi used the energy generated to announce their collaboration with the convenience store chain 7-Eleven on exclusive flavors and a larger 16oz size available in 7-Eleven locations only.Famous FacesWhen scrolling through the Poppi Instagram, it’s almost impossible to find a celebrity who’s NOT featured with a Poppi drink. Poppi has found a way to incorporate famous faces with their brand time and time again. Whether it’s a paparazzi-style photo of Pedro Pascal walking with a Poppi in hand, Winnie Harlow sipping Poppi at an A-List after party, or Olivia Munn plugging Poppi on the Kelly Clarkson Show, Poppi has the celebrity stamp of approval. The connection between Poppi and the celebrity status makes Poppi feel like a luxe and luxurious brand that should be coveted, even though a Poppi will generally only cost you about $3 from the drink refrigerator at the grocery store. There is no question that having a celebrity face to back your brand is good for business, but what about an endless number of celebrity faces? Now that’s hard to beat.Poppi PartyIn the world of PR, the concept of “brand trips” is becoming more and more popular. Brands will invite influencers on expense-covered trips and shower them with free products in exchange for content. If there’s one event that draws brand trips like no other, it’s Coachella. Poppi, however, decided to veer from the idea of having a brand trip for this anticipated festival and instead decided to rent and Poppi-ify a house solely for it-girl Alix